Are consumers willing to pay (more) for 5G?
A recent survey from Matrixx Software concluded that "respondents revealed a willingness to open their wallets if 5G delivers an enhanced connectivity experience." Dave Labuda, founder, CEO and CTO of Matrixx Software, said "the feedback from consumers paints a very clear picture for operators — ‘deliver a 5G experience worth the attention, and we’ll gladly pay for the privilege of using it.’"