Big Cable’s ‘10G’ campaign betrays a fear of wireless 5G
At CES 2019, the NCTA and other cable groups announced a new 10G initiative. Unlike 5G, the 10G branding "isn’t referring to a generational count, but rather the kind of network that the various global cable groups are hoping to achieve: 10 gigabits." Michael Powell, the president and CEO of NCTA (and former FCC chairman) acknowledged that "The naming convention to me is a bit of a sideshow," and elaborated that he doesn’t necessarily view it as a 5G vs. broadband scenario. "They really work in tandem with each other to deliver consumer experiences."