CCG Consulting’s blog POTs and PANs published an article analyzing companies’ pursuit of small cell sites. The article noted that companies "keep reading about the real-estate grab in major cities where a number of companies are competing to build small cell enclosures, hoping to attract multiple carriers." Crown Castle is one of the big companies "embracing the small cell opportunity and sees it as a big area of future growth." Meanwhile, American Tower is "more cautious and only chases small cell opportunities that have high margins."