towers
40K+
oces
around the
country
100+
At a glance
revenue
growth over
10yrs from
Next Gen TV
50%
¹
broadcasters
Local broadcast TV remains
a vital part of the American
fabric. Next Gen TV promises to
provide a better, more engaging
experience for viewers, while
also helping to enhance revenue
streams for broadcasters. And
now, after the spectrum auction
and repack, broadcasters can
turn their attention to next
generation technologies that
will improve operations and
open up new business models.
EXTENDED COVERAGE
Whether using new standards or
implementing a single frequency
network, broadcasters can reach
more households than ever.
1. BIA Advisory Service, Sizing Growth Opportunities for Next
Gen TV in Local Markets, 2020
Soon, broadcasters will be able to take
advantage of new technologies like 5G,
Wifi6, CBRS, and ATSC 3.0. We’re at the
forefront of these developments, and
can help you take advantage of our
nationwide tower portfolio to deploy
your new equipment quickly and
seamlessly at scale. With over 25 years
of experience, we’re an ideal partner to
help you get the most out of next
generation broadcast technology.
Expanding
opportunities.
ENHANCED VIEWING
Next Gen TV uses wireless
internet-based delivery that
enables new features like 4K
picture, surround sound, and
even interactivity.
EMERGENCY ALERTS
Advanced emergency features
can alert viewers with location-
specific information like maps,
safe routes, and video updates.
NEW REVENUE
ATSC 3.0 lets broadcasters tap
into growing digital ad dollars
through targeted and
addressable programming
technology.
INCREASED FLEXIBILITY
Advances in transmission
equipment will allow for flexible
delivery to viewers in addition to
new services.
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