The latest American Community Survey by the U.S. Census Bureau reinforces how stark the digital divide is between urban and rural areas. Among counties where fewer than 60% of homes lacked broadband internet subscriptions, 88% were mostly or completely rural. Lack of access was also associated with household income; in the average county with a median household income below $50,000, about 65% of households had broadband internet, compared to 76% of households in the average county with median household income of $50,000 or more.